http://www.designingculture.org/release-0711/CommercialAbout.html
Anne Balsamo offers several lessons about culture and innovation based on her experiences as an educator, a design researcher, and entrepreneur.
• Innovation is a process, not a product
• Innovation is a multidisciplinary endeavor
• Designing is a practice of the technological imagination
• The future is enacted by designers who hack the present to create the platforms for future world-making
• Making things is important for the construction of shared knowledge
• Every technology has contradictory and multiple effects
• Collaboration across differences is the key to technocultural innovation
• The creation of new technologies always involves the design of new cultural possibilities
• Everyone who participates in the design of new technologies is also engaged in the process of designing culture
• Understanding the relationship of culture and technology, therefore is an ethical imperative for those engaged in creating new technologies, applications, and digital culture